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Best Time to post on instagram

What Is the Best Time to Post on Instagram?

What Is the Best Time to Post on Instagram? 1280 800 Mike

In today’s technological world, social media platforms dominate the internet and Instagram is the biggest photo sharing platform around. Businesses can benefit from posting on Instagram because it gives users a visual idea of what they do and the products they sell. The biggest issue businesses have is finding the best time to post on Instagram to get the most views. There’s no right answer, so understanding how Instagram works is key to knowing when your market is most active, and making sense of the platform‘s algorithm.

Instagram’s Algorithm

Recent research has shown that only 10% of users see your posts, so it’s essential to understand the algorithm to outsmart it. The algorithm is based on user engagement, so the more likes and comments your posts get, the higher your posts will rank. There are a number of things you can do, including communicating with your users, and utilizing Instagram Stories. Time is of the essence and the longer users spend looking at your post, the more it will be shown. Every business should have the goal of getting to the top of a users feed. So when’s the best time to post on Instagram? Here’s how to find out.

Follow the Basic Rules

It doesn’t matter where your business is located; it matters where your biggest market is. If you live in LA but your biggest user base is in New York, then you should post according to their EST. The same goes for global businesses, especially ones with a large UK following. Scheduling a post to appear at midnight means people in the UK are most likely to see it on their daily commute.

Users are most active during lunch hours and evenings, so schedule your posts to appear around these times and you’ll get more engagement. The best part about Instagram is you can write your posts and choose which time they go live, so use this tool to your advantage.

Calculate Your Best Time to Post

Instagram has some great tools at your disposal, including Native Analytics. If you have a business profile, you can access it for free. It enables you to gain insights into where your users are, their age, gender and when they use Instagram. The tools also show you data on the countries and cities you have the most users. It’s great to have this information, because not only can you schedule posts according to the best time zone, you can also post when your biggest age group is likely to be active.

If you prefer doing your own calculations, then you can use a spreadsheet to track the likes and comments each post gets.

Use Global Statistics

If you’re not ready to delve into the complex world of analytics, then global statistics can give you a general idea of when to post on Instagram. Here’s what you need to know:

● Lazy Sundays aren’t the best time to post on Instagram. Studies have shown that users are most active on weekdays, especially Wednesday and Thursday.

● People often check their phones when they wake up, so posting between 5 a.m. – 7 a.m. CDT will get you more views.

● Saturday lunchtimes are usually busy on Instagram as people are with friends and likely to use it more.

● If you’re not posting for a specific audience, then post when users are consistently engaging with Instagram.

Post for Your Business Type

Technological, educational, B2C and Healthcare companies should post for their niche audience. Here’s when your market is most active:

Healthcare Companies

● Tuesday is the best day to post

● For consistent engagement post between 9:00 a.m. to 4:00 p.m. Tuesday to Friday

● Avoid Saturdays and Sundays

Technological Companies

● Thursday is the best day to post

● Users are engaged between 10:00 a.m. to 5:00 p.m. Wednesday to Friday

● Avoid Sundays

Educational Companies

● Monday is the best day to post

● Users are most active between 11:00 a.m. to 4:00 p.m. on weekdays

● Sunday is the worst day to post

B2C Companies

● Wednesday is the best day to post

● Users are engaged every day from 10:00 a.m. to 3:00 p.m.

● Monday is the worst day to post

By using these tips, you’ll get more views on Instagram and improve your company profile. User engagement is essential for building a successful company and attracting customers.

Related Post: 5 most important updates about Instagram

5 most important updates about Instagram

5 most important updates about Instagram 150 150 Mike

I’m going to give you guys a recap of what happened on Instagram in 2020. I’ve selected the 5 most important updates about Instagram and I want to share it with all of you. this is not the full list of updates.

Instagram Dark Mode

IG Dark mode

The first update I want to give you guys is about the Instagram Dark Mode. The Instagram Dark Mode is something that people have been keen on asking for. They always wanted to have something to do with darkness for Instagram Dark Mode. you can activate it with your iOS device or Android device.

Create Interface


Create an Interface is a specialized place in your story camera so what do you have for here (look at the list) that you have templates you have  GIFs, you have stickers, you have even a throwback like Facebook ‘On This Day’ for your previous post or previous story that you shared before polls quizzes, emoji sliders. so it’s very good when you just swipe left or swipe right… I don’t really know the direction just when you swipe it there are different options to select it. one of my favorites is about the GIF, so for all the full details I also have a video dedicated to it. it really makes the whole story experience… much (more) better make a break we try to talk something else different.

Restrict & Unrestrict


the third update that I think I didn’t talk about in my previous post. it’s about Restrict Unrestrict and also removing your follower so these two options can only be used to be achieved directly by the block action on Instagram because block used to be the biggest and the most important feature. if you want to completely cut out everyone else on your Instagram.

I think it’s very helpful because when you’re trying to restrict. it restricts such hard words to pronounce sorry about that restrict certain unwanted interactions between certain people. They can’t see that you are active on Instagram. they can’t see your comments that you posted out of different posts besides your own and their posts. you can always restrict and unrestrict specific profile at any time it is more like a lite block before you completely block that person. for removing the followers I think it’s good because you can only use to do it by blocking the person first and unblock them later but now Instagram just allows you to do it so much more conveniently by just remove them. when you go on to their profile so you don’t have to block people and unblock them because you might be blocked by doing overly loads of blocking.



This one is about IGTV. I think IGTV is still pretty underrated. I started, to use more IGTV two of the updates. I think there are pretty interesting one of those is called Previews so when you upload your IGTV to your Instagram you can select to have a preview on your Instagram main feed. so, it would be just like a normal post when you post it on your feed and it will be only one minute. After the one minute cut out. they will ask people to go to your IGTV to continue watching the whole full video so it’s a very good way to get more engagement, more views, etc. you can delete a preview and add in time but you can’t reshare it once you delete the preview so take into consideration when you want to delete it because I did it a few times that I kind of regret that.

IGTV Series


the fourth update… is Series, so it’s very important when you are a video maker. you want to have created a series. it’s just like my series of Movies. I think it’s important for the video maker because you try to make a different episode, you try to have a continuous flow if you are a vlogger of traveling. you have a whole series of a different travel video. for example ten episodes of traveling to different cities that would be good for people to be a tour in because when they actually watch that specific IGTV one of the videos of that series well… actually IGTV will have a label of that they can tap on the series and go on for more videos about that series. they actually help you to boost the views.